Let us define promotional products. Imprint promotional products are used as a marketing strategy in which items printed with a logo or other piece of company info are handed out as keepsakes. Promotional products can be a bag, calendar, cap, clock, diary, pen, etc. Companies can use them as giveaways at events, such as exhibitions and product launches. Aside from that, non-profit organizations are able to use them to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause. In this article, we will identify the reasons why promotional products are important, come and check it out!
They can become a business card. The customers will be informed who they are, what they sell and what they support once they will be given the promotional products. Furthermore, they can be used by the customers in their daily activities unlike business cards which will only be forgotten and thrown away. The customers are able to remember the name and logo of the company that gave them the product. It is important to indicate also your contact information just as business cards.
This marketing strategy is low-cost. The company is able to save a lot of money while reaching potential customers. It is an economical advertising option than newspaper ads, TV, and radio. Perfect Imprints and other manufacturers of promotional products keep the prices very low for mass distribution that is why you should shop now.
It serves as a gift to the customers. People tend to buy more from companies that frequently hand out freebies. You can express your gratitude towards your customers for patronizing your products while also promoting your business.
Your employees can also enjoy the benefits of the promotional products you hand out. The employees can use the pens, stress balls, or coffee mugs handed out to them while they are doing their work. Its a great way to reward the employees who helped the business reach its goals.
There are a lot of studies and reports made that help prove how important it is. It has been found that in the U.S. alone 8 out of 10 consumers have one to 10 promotional products. While in a PPAI report, it showed that 91% of consumers have at least one promotional product in their kitchen, 74% have at least one in their workspace, and 55% have at least one in their bedroom. In addition, one report showed that 6 out of 10 people will keep promotional products for up to 2 years and 89% of those that kept the item will recall the company as much as 2 years later.
It is able to help your business build brand awareness. The customers can easily recall you because of the logo imprinted on the products. To give you an illustration, if you hand out a very useable item such as custom embroidered scarves, your customers can use this to go to the gym, school, shopping and etc. so your brand also goes around with them.
Lastly, in order to have more loyal customers you must make sure that you use high-quality materials in order to produce the promotional merchandise. There has been an article published in a website that revealed customers who received a promotional product scored 52% higher than a letter only.