The Reasons Why People Buy Expensive Items
In this article you will get to have a better understanding of why people buy expensive items or luxury brands or as the Germans call it Luxus-Marken, despite having cheaper options. This idea may not have popped in your head before but by knowing so, you will be able to make a better purchasing decision.
There are many types of research and studies that have been made in order to answer this question. The study of French philosopher Pierre Bourdieu in 1979 indicated that purchasing Luxus-Marken is a part of our social conditioning. By choosing to purchase Luxus-Marken, we are able to communicate to everyone we know that we have a different class or distinction from them. For more information about it go here!
These luxurious items have a meaning to each of us. This is for the reason that everything we do even the purchases we make have a symbolic meaning. For example, you purchase a luxury item as a gift for your loved one.
Many believe that luxury items have a longer lifespan than cheaper items. You are paying for the quality of the item itself making it a better option than its cheaper counterparts. For a better explanation, compare a cheap bag from a luxury bag and you will find out that luxury bags tend to be more sturdy.
Luxury brands also tend to be more eye-catching. They are good options for fashion conscious individuals. By having an expensive dress, you are able to stand out more in a party or the risk of running into someone wearing the same dress is unlikely.
The researchers Hudders and Pandelaere claimed that women tend to purchase luxury brands to boost their confidence and status. It even claimed that women do it to prevent their man from being stolen. This website will tell you more about it.
By purchasing luxury brands, we are able to give ourselves a reward. They serve as a trophy to those numerous hours of work we do. Majority of us are able to do this because luxury brands are made more accessible on the internet. If you have been eyeing a particular item for months, saving for it and enjoying its benefits in the end is worth the price you paid.
You will not be in risk of purchasing a fake that may harm you. One example are cosmetic items. You will be ensured that the materials or chemicals mixed in the item are safe for your health. This is for the reason that they make their products through years of experiments. Cheaper brands may not provide you with this assurance.
Lastly, people from varying cultures or backgrounds may each have different reasons for their purchase. Studies showed that Germans and Italians purchase luxury brands to put an emphasis on quality standards over prestige. While it was showed that Americans purchase it to have a self-fulfillment.
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