One can discover more from various websites regarding the duplicate addresses in google my business which can be described as a situation where there is more than one listing of a similar entity or business in the google my business platform. There are a number of reasons that lead to these duplicate addresses in google my business which one can read more about them from various websites. Automation where data duplicates with minimal variations as it flows, an unintentional building of another listing, data changes, violation of guidelines through spam to create another listing, as well as lack of awareness of the guidelines put in place, are some of the causes that one can learn more about.
It is important first to learn if there are duplicate listing either through use of different tools that can enable one see the results for the listing or do searches manually in the google my business databases to see the number of listings. There are websites that have content about how to resolve these duplicate addresses that one need to read more to avoid the consequences of the duplicate listing. It is important to learn that duplicate addresses in google my business usually compete with each other for higher ranking hence google is likely to choose a single address that the users will be seeing. This can be a problem since Google may leave out the address that has more reviews and other features that enhance the ranking and choose one that is empty.
When resolving 2 listings that are both verified for the same entity with similar address, it is important to learn that merging them in google my business is not possible. The user has to discover more from various websites how the listing will be unverified so that it can be merged. Another situation where one need to resolve duplicate listing is where there is a duplicate listing but you only have ownership for one hence it is not possible to merge the two listings to resolve the problem. This problem can be resolved by still merging the 2 listings but one has to learn about ways through which they can gain control over the other address and follow a similar process as mentioned earlier. In situations where it is only one listing that has been verified, one needs to consult with google my business so that they can help resolve the duplicate listing.
When the duplicate addresses are sorted, one can learn more about its benefits which mostly falls under enhanced rankings in the google my business platform which will have an impact on the user experience hence drives more traffic leading to increased revenues.